I Roof Alberta came to Saleslift looking to use our PPC services
to generate better quality traffic and conversions and our Conversion Rate Optimization
services to improve their website conversion rate performance. In part 1 of this case study we will go over the initial website optimizations made to boost their conversion rates.
At the time of starting this project, their website was converting around 0.7% of visitors, a number we aimed to increase before having the client invest in PPC marketing.